Maui Stories: Cultural Centre Augmented Reality Experience

“Who is Maui?” This question is explored in an augmented reality experience created by AwhiWorld in partnership with bigfish. Located at the Hihiaua Cultural Centre, in Northland, New Zealand, “Maui Stories is designed to engage all ages and cultures.

‘Maui Stories’ tells a selection of stories of Maui and his connection to Ngati Wai using augmented reality on mobile devices. AwhiWorld collaborated with three local organisations -bigfish (who were our creative partners) and Te Au Mārie Trust, and the Hihiaua Cultural Centre Trust who were client collaborators.

The work is mounted on carved pou which have physical designs created by Poutama Heteraka, visuals were created by Kim Newall and artists at bigfish. The Unity-Vuforia platform uses particles to enhance a primarily sound-based experience. Prominant voice artists recorded the stories in both Te Reo and English.

“Bringing these stories to life, and reaching new audiences using the culturally significant
character of Maui, has been a privilege.” Dr Buxton said. ” Partnering together has really showcased Northland’s capability for delivering storytelling projects of this kind.

Article and video here from a Te Hiku Media interview with ourselves and Te Warahi Heteraka